Welcome to SGX

The Home of Mike Dean – A Specialist Sports Tech, Media & Betting Design Consultant

I’m a highly experienced UX designer that specialises in sports betting, fan engagement, media and publishing, sports technology SaaS, data & AI. I’ll help you stay ahead in the game by delivering innovative solutions that drive measurable results.

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Sky Sports

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Get the services of a design agency without paying their costly overheads.

DESIGN CONSULTATION

My full service design consultancy offers a range of services. I’ll help you to understand your customers, create a product vision, and generate ideas. I’ll then turn those ideas into validated products, features, and services. I’ll deliver valuable insights, innovative solutions, and results.

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IDEA DEVELOPMENT

Do you have a brilliant idea, but you can’t get it to the next level because you lack the resources or expertise? I’m here to help. I’ll rapidly turn that spark of an idea into a validated prototype with my Idea Development service. From strategy to prototyping, I’ll work with you to bring your idea to life.

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EXPERIENCE OPTIMISATION

Whether your goal is to increase customer retention, improve conversion rates, or drive new customer acquisition, I can help you get there. I provide a suite of consulting services that range from strategy to design and experience optimisation.

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UX AUDITS

Experiencing usability issues, poor user retention, or low conversion rates? My comprehensive audits provide in-depth analysis and actionable insights tailored to your needs and budget. Uncover pain points and opportunities for improvement to boost your product’s success.

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Looking for sports tech, media and betting expertise? I’ve got you covered.

Sports Betting UX Consultancy

SPORTS BETTING

Sports betting has become a huge industry and continues to grow around the world. I’ve worked with a range of sportsbooks, both established and new, to help them stay ahead of the competition.

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SERVICES, PRODUCTS & EXPERIENCES

SPORTS FAN ENGAGEMENT

Without loyal and engaged fans, sports teams and organisations can struggle to maintain a strong presence. I’ve worked with a range of clients to create unique and impactful fan engagement experiences.

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SGX - Global Design and Innovation Consultancy

MEDIA & PUBLISHING

I’ve partnered with top global sports media and publishing companies, including the likes of Sky Sports and Turner Sports, to enhance live streaming experiences and develop new ways to engage audiences.

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SPORTS TECHNOLOGY SAAS

Technology innovations are being leveraged at every level of sports, from the playing field to the board room. With improvements to athletic performance to organisational efficiencies achievable through SaaS products.

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SOLUTIONS, OUTCOMES & RESULTS

DATA & AI

There has been huge increase in the amount of data being captured about athletes through wearables or video analysis. However, the captured data is pretty useless on it’s own. That’s where I come in, I turn data into valuable, actionable insights

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I like to keep things simple and focus on the good stuff. Here’s what you’ll get from working with me.

DETAILED
UNDERSTANDING

With over 15 years experience, there isn’t a lot I haven’t encountered. From box scores, to artificial intelligence.

FLEXIBLE ENGAGEMENTS

No lengthy contracts. No costly agency fees. I provide complete flexibility and scalability to suit your project’s needs.

A STREAMLINED PROCESS

Work directly with me without bloated processes and middlemen. Quick turn arounds and direct communication.

RESULTS-DRIVEN OUTCOMES

Measurable results and tangible outcomes are my primary objectives, ensuring your business benefits from my expertise.

I’ve been involved in a lot of fascinating projects, although I’m unable to share the details of most due to their confidential nature. However, here are a few I can discuss.

VIEW ALL CASE STUDIES

Let’s make big things happen

Got a great product idea or a problem that needs solving? Give me a shout and I’ll get right back to you.

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