SimplyBe - Style Hub

Project Info:

The brief for this project was to come up with a concept to get users interacting with the SimplyBe website more. Working closely with a copywriter, we came up with the idea of creating a Style Hub where we created moodboard pages which had direct links to SimplyBe products, handy tutorials about creating a look and opinion polls to get users engaging.

We also developed the campaign 'SimplyBeing Me' which was based around users uploading images of themselves in selected outfits to instagram using #simplybeingme - which in turn was displayed on the Style Hub for other users to see and hopefully get inspiration.

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